2025 March SAFE Educational seminar

Attend this seminar to earn credits to renew your SAFE membership for 2024 and renew your CFDE certification.

Topic: Document Metadata  

Speakers: Ms. Lori DeFurio and James Lockman

As Principal Product Marketing Manager, Lori leads Enablement for our Solution Consultants and Customer Success teams @ Adobe in addition to ensuring our Creative Cloud and Document Cloud enterprise customers have the best-in-class materials hosted on Experience League. You’ll also see me with my evangelism hat on speaking at conferences and delivering training to our customers. Prior to my current role, I led Adobe Document Cloud Enterprise retention & customer engagement marketing strategy. I have extensive marketing, sales, and training experience and I am a frequent speaker at global marketing and technology conferences. I hold an MBA (Global Leadership, Strategy & Marketing) from UNC Kenan-Flagler Business School, a BSEE from Boston University, and a Bachelor’s Degree in Chemistry from Wellesley College.

James manages the Americas Premium Onboarding Team at Adobe, working with Enterprise customers in the Americas. The Premium Onboarding Team helps customers get maximum value out of their investment in Adobe Cloud Services through integration with their Enterprise Identity and User Management solutions. He is also a certified expert in Adobe Creative applications and is a recognized subject matter expert in publishing and business process workflows for creatives and marketers.

Prior to joining Adobe, he was a business owner and industry consultant providing variable data marketing expertise and software training to companies large and small. On the print side, create award-winning campaigns and products with digital printing technology. On the consulting side, provide research, writing, and content delivery for technical and marketing subjects. He can be seen at FIRST Robotics events as a volunteer Game Announcer in the New England District. Specialties: Cloud solutions, Enterprise content management, Digital Asset Management, workflow

Abstract:

Digital content – whether documents, images, or videos contain metadata which enables smarter search, tagging for categorization and more. James & Lori will review metadata structure in PDFs as well as discuss how Adobe approaches metadata in general.